IndiaMART : 10 Powerful Benefits For Business Growth iN 2025

In this blog you are going to explore What is IndiaMART, nen

What Is IndiaMART ?

IndiaMART is India’s largest online B2B platform, that connects buyers and suppliers across various industries.

IndiaMART occupies 60% market share, it aims to simplify business for SMEs, large companies, and individuals.

With 211 million buyers, 8.4 million suppliers, and 119 million products and services, IndiaMART provides a variety of services plans to improve visibility, boost sales, and streamline business growth.

History And Growth Of IndiaMART

Mr. Dinesh Agarwal started IndiaMART in 1996 with a simple objective of “making doing business easy” for everyone.

They evolved the concept into India’s largest online marketplace, enabling MSMEs, large enterprises, and individuals nationwide.

• In 2008 IndiaMART shifted it’s focus from the exports business to the domestic B2B market.
• In 2009 IndiaMART launched RFQ feature called BuyLead.
• In 2010 IndiaMART launched Could Telephony – Premium Number Service
• In 2012 IndiaMART launched its mobile app, that makes B2B trade easier.
• In 2019 IndiaMART gost listed on NSE and BSE.
• In 2020 IndiaMART launched supplier Reviews and Ratings.
• In 2021 IndiaMART invested in legistify.
• In 2022 IndiaMART acquires Livekeeping Accounting Software.
• In 2023 IndiaMART launched IM star & IM leader
• In 2024 IndiaMART launched IM Insta.

Benefits Of IndiaMART For Business Growth

IndiaMART plays a very role for business growth, It serves as a business growth engine.

1. Massive Business Reach Across India and Beyond

IndiaMART has over 150 million buyers and 7 million+ sellers. You can get access to customers from all over world by listing your products. IndiaMART brings customers directly to businesses.

2. Easy to Manage With Mobile App

IndiaMART has a simple easy to use mobile app, where you can reply to buyers, check leads, and update your catalog. You don’t need to sit in front of computer, literally you can carry your business in your pocket.

3. Suitable For Every Industry

IndiaMART is suitable for every industry, From textiles and machinery to electronics and handicrafts. India Mart covers all types of products. So It doesn’t matter which business you are running, there’s always a buyer waiting to connect with you.

4. Global Opportunity

IndiaMART focuses on both Indian and international buyers. Many exporters have started receiving international orders using this platform.

5. Helps Businesses to Expand

It doesn’t matter you are a small shop owner or a big manufacturer, IndiaMART works for everyone.

Small and large businesses can expand their business nationally and internationally.

6. 24/7 Visibility

Your physical store may close at night, but your IndiaMART profile is accessible at all times. Buyers can find your products at any time and from any location, indicating that your business is always open.

7. Affordable Marketing

It might be extremely expensive to promote your products offline. IndiaMART allows you to start with free listing and then you can upgrade to paid plans if you want more visibility. It is a cost – effective platform for small companies to expand their businesses.

8. Enhance Credibility and Trust

IndiaMART provides verified buyers and suppliers option, which adds legitimacy and authenticity to business transactions. It also provides TrustSEAL certificate, that increases their market credibility and trustworthiness.

9. Build Network

IndiaMART serves as a two-way discovery platform where businesses can connect with other suppliers and buyers, that promotes valuable networking and partnership opportunities.

10. Safe Payment

IndiaMART offers a pay with Assurance service, It ensures that your money is protected and only released when the buyer has received the product. This allows buyers and sellers to trade with confidence.

How to Become a Seller on IndiaMART ?

Follow the given below steps to become a seller on IndiaMART.

1. Visit IndiaMART seller registration page.

2. Enter your mobile number, and click on get started.

3. Enter the received OTP to verify.

4. Enter your business name.

5. Add 3 Products or services you want to sell.

6. Enter your business address.

7. Add GST , to build trust and increase business.

8. Add photos or catalog to increase your visibility.

10. Now your seller registration is completed and under review.

After review completion of your account,you can go live to sell products or receive orders.

How to List Products on IndiaMART ?

Follow the given below steps to list products on IndiaMART.

• Log in to your IndiaMART seller account.
• Go to product catalog section.
• Click on add new product.
• Enter product name, description, and features.
• Upload high quality images to attract buyers.
• Set price.
• Click on save and publish.

Challenges Faced by a Seller on IndiaMART

1. High Competition

IndiaMART has millions of sellers from different industries. If you are selling a common product, hundreds of other sellers are probably doing the same thing.

So it is difficult to stand out from the crowd of sellers.

2. Price Negotiation

Wholesalers, merchants, accounts for the majority of IndiaMART’s buyers. They usually bargain aggressively to acquire the lowest feasible price. Bargaining puts seller under pressure to cut profit margins in order to seal the sale.

3. Not Every Leads Convert

Not every leads got converted to a sale. Some buyers simply ask price and never came back.

4. Negative Review Hurts

Buyers can provide feedback and ratings. Even if you do everything corrctly, one negative review which might discourage other buyers.

How IndiaMART is Supporting MSME to Expand Their Business ?

IndiaMART is the largest online B2B marketplace in India. IndiaMART empowers businesses, particularly MSMEs since 1999. IndiaMART has 211 million buyers, 8.4 million suppliers, and 119 million products and services.

IndiaMART is a specialized platform that identifies the challenges faced by MSMEs, such as limited market access, financial constraints, and inadequate marketing resources.

IndiMART enhance business visibility, streamline operations,improve cost efficiency, and increase revenue potential across different sectors.

IndiaMART offers complete support to small business, it provides a wide range of productsand services, different supplier alternatives. This allows businesses to negotiate competitive pricing while ensuring long – term profitability.

IndiaMART offers comprehensive solution for business. IndiaMART democratizes opportunities for businesses across geographies and demographics, that transform ME and promote digital access.

How to Grow Business On InduaMART ?

• Upload high quality images to attract buyers.
• Use keywords in product description, which helps to rank easily.
• Upgrade to paid plan to boost your visibility.
• Build Credibility, get verified with IndiaMART Trustseal
• Respond quickly to buyers to improve conversation.

Future of IndiaMART

Growing India’s economy leads to expansion of small businesses. IndiaMART is expected to expand further. IndiaMART is expected to remain a top B2B marketplace.

The goal of IndiaMART is to double it’s revenue as of 2027 by concentrating on improving ARPU, adding paid customers, and expanding into new categories.

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