Udaan B2B: 10 Powerfull Benefits For Business Growth In 2025

Udaan is India’s largest B2B e-commerce platform, that connects retailers, distributors, and manufacturers directly. It helps small businesses to reduce expenses, expand reach, and grow digitally by providing services such as Udaan credit and Udaan express logistics.

Udaan is revolutionizing trade in Tier 2 and Tier 3 cities, that empowers millions of businesses nationwide.

What is Udaan ?

Udaan was founded in 2016 by Amod Malviya, Vaibhav Gupt, and Sujeet Kumar with the intention of using technology to empower small businesses and revolutionize the trade ecosystem.

Udaan has offices in all of India’s major cities, with it’s headquarter located in Bengaluru.

Udaan is the biggest B2B platform in India, with 70% market share. It works with companies in a number of industries, including FMCG, staples, fruits and vegetables, and pharmaceuticals.

With thousands of suppliers, a statewide network of retailers, and well-known national and regional brands on the platform, Udaan enables effective supply chain and logistics operations that are technology-driven and centered on B2B trade.

Udaan offers financial services and products to retailers and small businesses through udaan Capital, a fintech that focuses on working capital requirements.

Udaan Business Model

Udaan is a B2B e-commerce platform that connects wholesalers, manufacturers, and traders with retailers, shopkeepers, and small businesses, that enables them to buy bulk quantity of products and get delivered to the shop’s doorstep.

Udaan allows sellers to list their products, and allows buyers to purchase in bulk. Udaan’s logistics ensures that products are picked from sellers, stored, and delivered to retailers, which saves time and transport costs.

Benefits of Udaan For Business Growth

1. Access to a Larger Market

Previously, Businesses had to depend entirely on local wholesalers or distributors, that limited their options and often caused them to pay higher fees. Udaan allows you to connect with vendors from all over India.

Udaan allows businesses to order directly from manufacturers in another city without leaving his shop. This creates additional opportunity, lower expenses, and help small business to grow.

2. Udaan Credit Support

One of the most difficult challenge for small businesses is to manage cash flow. Sometimes businesses wants to stock up but they don’t have immediate funds, Udaan solves this problem through Udaan Credit, a service that allows you to buy now and pay later.

For example : A kirana store owner can buy product on credit for the holiday season and pay later when sales increase. This financial freedom transforms small business growth.

3. Elimination of Middelmen

Udaan connects retailers, wholesalers, and manufacturers on one platform, that eliminates middlemen and enhance profits for sellers by offering lower prices and better margins.

4. Wide Range of Product Catagory

Udaan offers wide range of product catagory, that includes electronics, clothing wholesale, FMCG, groceries, industrial supplies, and agricultural products, that enables retailers to cater to diverse customer needs and grow rapidly.

5. Boost to Digital India

It promotes online trade, digital payments, and technology adoption, ultimately supporting India’s digitally enabled economy.

6. Transparent Transaction

Udaan prioritises transparency in it’s business operations, that provides clear product description, seller ratings, and fixed pricing without hidden charges, to build trust and confidence among buyers and sellers.

7. Affordable Purchasing

Udaan allows businesses to save money by purchasing in bulk and receiving products at wholesale prices, to increase their profit margin.

8. Easy to Use Udaan App

Udaan business app, provides a simple easy to use platform for registration, product search, and order, that makes it accessible to even untrained smartphone users.

9. Logistics Support

Udaan Express, helps businesses to streamline their logistics by ensuring fast delivery of goods in Tier-2 , Tier-3, and rural areas.

10. Saves Time and Efforts

Instead of going to wholesale market or dealing with different distributors, you can get everything from your phone. This saves hours of time every week.

How to Become a Seller on Udaan ?

Follow the given below steps to become a seller on udaan.

1. Download the Udaan app, or open udaan website.
2. Sign up with your moybile number, and enter the received OTP.
3. Enter the Business name, and pin code.
4. Select a category of products.
5. Upload GSTIN or shop license for KYC approval.
6. List your products, upload price, images, and description of product.
7. Afters listing products, buyers may contact you and place an order.
8. It provides flexible payment options to buyers.
9. It has it’s own logistics Support Udaan express, which ensures timely and reliable delivery of your products.

Challenges Faced by a Seller on Udaan

Selling products on udaan allows small and large business to connect buyers throughout the india, but there are some challenge that sellers have to face.

1. High competitions among the sellers.
2. Price pressure on seller, which leads to lower margin.
3. Difficulty in building trust.
4. Complex policy and charges.
5. Sellers have to handle fraud and fake orders.
6. Limited marketing control.

Importance of Udaan for India’s Economy

Udaan contributes a lot to India’s economy.

1. Helps small businesses to grow.
2. Creates job opportunities, it creates job in both small and big cities.
3. Udaan encourages new entrepreneurs.
4. It keeps trade alive during crises.
5. It creates a growth cycle for MSMEs.
6. It supports government programs.
7. It supports small towns and villages.

How Does Udaan Earn Money ?

Udaan earn money from multiple ways.

1. Commission on Sales

Udaan charges small commission on sales, this is a biggest source of revenue.

2. Logistics and Delivery Fees

It has its own logistics arm that manages supply chain and last-mile deliveries. Udaan charge delivery or handling fees to buyers or sellers based on product and order quantity.

3. Udaan Capital

Udaan Capital offers short-term credit to small shopkeepers, that enables them to purchase stock in bulk, Udaan generates revenue through interest and service fees on capital.

4. Promotions

It promotes businesses and their products on its platform. For promotion, Udaan charges money to brands.

ComparisON Between Udaan And IndiaMART

Features	Udaan	IndiaMART
Business Model	Online B2B marketplace for wholesale buying and S selling.	B2B listing and lead generation platform.
Target Users	Retailers, shopkeeper, and small businesses.	Manufacturers, wholesalers, and exporters.
Transaction	Buyers purchase from sellers through the app.	Buyers connect with sellers, transaction happened offline after discussion.
Logistics and Delivery	Udaan provides it’s logistics and delivery support.	No delivery support, sellers have to manage it logistics and delivery.
Business growth support	Udaan offers Credit, Inventory supplies, and logistics support, that helps business to grow.	IndiaMART Gives visibility and leads, but sellers have to close the deal.
Best for	Udaan is best for, Retailers, small shopkeepers	IndiaMART is best for, Manufacturers, wholesalers,and exporters.

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